creators_name: Nayak, V creators_name: Chogtu, B creators_name: Adiga, S creators_name: Bairy, KL creators_id: bhartimagazine@gmail.com editors_name: Kakkilaya, Srinivas editors_id: Kakkilaya BS type: journale datestamp: 2011-12-28 02:56:45 lastmod: 2011-12-28 02:56:45 metadata_visibility: show title: Teaching of Critical Analysis of Drug Advertisements to Medical Students ispublished: pub subjects: OJHAS full_text_status: public keywords: Critical appraisal; Drug advertisements; WHO criteria abstract: Background: Medical practitioners utilize drug promotional materials from pharmaceutical companies as a major source of information especially in developing countries. These promotional materials can be highly informative as long as they are critically appraised but when they are accepted without question, they lead to irrational prescribing. Aim: To sensitize the students regarding WHO criteria for medicinal drug promotion and to determine the impact of teaching critical appraisal of medicinal drug promotion to medical students. Design: The medical students of second year were given a pre test questionnaire to identify the violations in generic labeling, pharmacological information, claims, relevance and references cited in the drug advertisements. Later they were sensitized about the WHO criteria for medicinal drug promotion and how to critically appraise a drug advertisement. This was followed by a post test questionnaire with the same drug advertisement. Result: The number of students answering the post test correctly was significantly (p<0.05) more than that of pre test. Conclusion: Education of medical students regarding critical analysis of drug advertisements should be a part of the medical curriculum. date: 2011-04-15 date_type: published publication: Online Journal of Health and Allied Sciences volume: 10 number: 1 publisher: BS Kakkilaya refereed: TRUE referencetext: 1. Bacel B, Bardelay D,’t Hoew E. Promotion targeting prescribers. Prescrire Int 1995;4:2080-88. 2. Wazana A. Phycisians and the pharmaceutical industry. Is a gift ever just a gift? JAMA 2010;283:373-80. 3. Alexander C, Tsai MA. Policies to regulate gift to physicians from industry. JAMA 2003;290:1776. 4. Steinman MA. Gifts to physicians in consumers marketing era . JAMA 2000;284:2243. 5. McLean B. Drug gifts influence denied. Aust doctor 2002;15:11. 6. Mansfield PR. Healthy skepticism new ad watch: understanding drug promotion. Med J Aus 2003;179:644-45. 7. Lexchin J. New directions in drug approvals. CMAJ 2004 Aug 3;171(3):229-230. Available at http://www.cmaj.ca/content/171/3/229.long 8. Wilkies MS, Doblin BH, Shapiro MF. Pharmaceutical advertisements in leading medical journals expert assessment. Ann Intern Med 1992;116:912-919. 9. Ziegler MG, Lew P, Singer PC. The accuracy of drug information from pharmaceutical sales. JAMA 1995;273:1296-1298. 10. World Health Organization. Ethical criteria for medicinal drug promotion. Geneva: WHO 1988. 11. Alvero GY, Panganiban DL. Teaching critical appraisal of medicinal drug promotions in a medical school. International conference of improving utilization of drugs, WHO , July 2008. 12. Tandon V, Gupta B M, Khajuria V. Pharmaceutical drug advertisements in national and international journals. Indian J Pharmacol 2004;36:313-315. 13. Mintez B. Educational initiatives for medical and pharmacy students about drug promotion. An international cross sectional survey. Geneva: world Healhty Organization. (WHO/PSM/PAR/ 2005.2):2005. 14. Fleg A. Introduction to pharmaceuticology. Student BMJ 2007;15:45-88. citation: Nayak, V and Chogtu, B and Adiga, S and Bairy, KL (2011) Teaching of Critical Analysis of Drug Advertisements to Medical Students. [Journal (On-line/Unpaginated)] document_url: http://cogprints.org/7824/1/2011-1-13.pdf