--- abstract: "Because obesity is a risk factor for many serious illnesses such as diabetes, better\r\nunderstandings of obesity and eating disorders have been attracting attention in\r\nneurobiology, psychiatry, and neuroeconomics. This paper presents future study\r\ndirections by unifying (i) economic theory of addiction and obesity (Becker and Murphy,\r\n1988; Levy 2002; Dragone 2009), and (ii) recent empirical findings in neuroeconomics\r\nand neurobiology of obesity and addiction. It is suggested that neurobiological\r\nsubstrates such as adiponectin, dopamine (D2 receptors), endocannabinoids, ghrelin,\r\nleptin, nesfatin-1, norepinephrine, orexin, oxytocin, serotonin, vasopressin, CCK,\r\nGLP-1, MCH, PYY, and stress hormones (e.g., CRF) in the brain (e.g., OFC, VTA,\r\nNAcc, and the hypothalamus) may determine parameters in the economic theory of\r\nobesity. Also, the importance of introducing time-inconsistent and\r\ngain/loss-asymmetrical temporal discounting (intertemporal choice) models based on\r\nTsallis’ statistics and incorporating time-perception parameters into the neuroeconomic\r\ntheory is emphasized. Future directions in the application of the theory to studies in\r\nneuroeconomics and neuropsychiatry of obesity at the molecular level, which may help\r\nmedical/psychopharmacological treatments of obesity (e.g., with sibutramine), are\r\ndiscussed." altloc: [] chapter: ~ commentary: ~ commref: ~ confdates: ~ conference: ~ confloc: ~ contact_email: ~ creators_id: - taikitakahashi@gmail.com creators_name: - family: Takahashi given: Taiki honourific: '' lineage: '' date: 2011-11-22 date_type: completed datestamp: 2011-12-16 00:08:33 department: ~ dir: disk0/00/00/77/48 edit_lock_since: ~ edit_lock_until: 0 edit_lock_user: ~ editors_id: [] editors_name: [] eprint_status: archive eprintid: 7748 fileinfo: '' full_text_status: none importid: ~ institution: ~ isbn: ~ ispublished: ~ issn: ~ item_issues_comment: [] item_issues_count: ~ item_issues_description: [] item_issues_id: [] item_issues_reported_by: [] item_issues_resolved_by: [] item_issues_status: [] item_issues_timestamp: [] item_issues_type: [] keywords: 'neuroeconomics, obesity, endocrinological economics' lastmod: 2011-12-16 00:08:33 latitude: ~ longitude: ~ metadata_visibility: show note: ~ number: ~ pagerange: ~ pubdom: TRUE publication: ~ publisher: ~ refereed: TRUE referencetext: "1. 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