?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Toward+molecular+neuroeconomics+of+obesity.&rft.creator=Takahashi%2C+Taiki&rft.subject=Behavioral+Neuroscience&rft.subject=Behavioral+Biology&rft.subject=Clinical+Psychology&rft.subject=Statistical+Models&rft.subject=Economics&rft.subject=Neurochemistry&rft.subject=Neuroendocrinology&rft.subject=Neuropharmacology&rft.subject=Neuropsychiatry&rft.description=Because+obesity+is+a+risk+factor+for+many+serious+illnesses+such+as+diabetes%2C+better%0D%0Aunderstandings+of+obesity+and+eating+disorders+have+been+attracting+attention+in%0D%0Aneurobiology%2C+psychiatry%2C+and+neuroeconomics.+This+paper+presents+future+study%0D%0Adirections+by+unifying+(i)+economic+theory+of+addiction+and+obesity+(Becker+and+Murphy%2C%0D%0A1988%3B+Levy+2002%3B+Dragone+2009)%2C+and+(ii)+recent+empirical+findings+in+neuroeconomics%0D%0Aand+neurobiology+of+obesity+and+addiction.+It+is+suggested+that+neurobiological%0D%0Asubstrates+such+as+adiponectin%2C+dopamine+(D2+receptors)%2C+endocannabinoids%2C+ghrelin%2C%0D%0Aleptin%2C+nesfatin-1%2C+norepinephrine%2C+orexin%2C+oxytocin%2C+serotonin%2C+vasopressin%2C+CCK%2C%0D%0AGLP-1%2C+MCH%2C+PYY%2C+and+stress+hormones+(e.g.%2C+CRF)+in+the+brain+(e.g.%2C+OFC%2C+VTA%2C%0D%0ANAcc%2C+and+the+hypothalamus)+may+determine+parameters+in+the+economic+theory+of%0D%0Aobesity.+Also%2C+the+importance+of+introducing+time-inconsistent+and%0D%0Again%2Floss-asymmetrical+temporal+discounting+(intertemporal+choice)+models+based+on%0D%0ATsallis%E2%80%99+statistics+and+incorporating+time-perception+parameters+into+the+neuroeconomic%0D%0Atheory+is+emphasized.+Future+directions+in+the+application+of+the+theory+to+studies+in%0D%0Aneuroeconomics+and+neuropsychiatry+of+obesity+at+the+molecular+level%2C+which+may+help%0D%0Amedical%2Fpsychopharmacological+treatments+of+obesity+(e.g.%2C+with+sibutramine)%2C+are%0D%0Adiscussed.&rft.date=2011-11-22&rft.type=Preprint&rft.type=PeerReviewed&rft.identifier=++Takahashi%2C+Taiki++(2011)+Toward+molecular+neuroeconomics+of+obesity.++%5BPreprint%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F7748%2F