?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Making+Machines+Creative&rft.creator=Schank%2C+Roger+C.&rft.creator=Cleary%2C+Chip&rft.subject=Cognitive+Psychology&rft.subject=Artificial+Intelligence&rft.description=Our+society+views+creativity+as+a+rare+and+mystical+gift.+We+put+it+on+a+pedestal%2C+exalting+those+such+as+artists%2C+inventors%2C+and+scientists+who+we+deemed+creative.+But+at+the+same+time%2C+we+decide+that+creativity+is+unattainable+by+the+typical+person.+By+so+cherishing+creativity+in+a+few%2C+our+society+inadvertently+discourages+it+in+most.&rft.publisher=MIT+Press&rft.contributor=Smith%2C+S&rft.contributor=Ward%2C+T+B&rft.contributor=Finke%2C+R+A&rft.date=1995&rft.type=Book+Chapter&rft.type=NonPeerReviewed&rft.format=text%2Fhtml&rft.identifier=http%3A%2F%2Fcogprints.org%2F698%2F1%2Fcreativity_article%252C_v2.html&rft.identifier=++Schank%2C+Roger+C.+and+Cleary%2C+Chip++(1995)+Making+Machines+Creative.++%5BBook+Chapter%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F698%2F