title: New Concepts of Dynamic Marketing
creator: Benchimol, M. Guy
subject: Human Computer Interaction
description: Changes in economical context induces new ways of conceiving marketing and therefore a new approach of computer use especially in the knowledge management field and collaborative work.  It involves an evolution of state of mind in the organization design, relationships between stakeholders and management of the value chain.   This leads to the concept of global supply which is a quite new approach of satisfying the customers needs and requires new computerized functions and man-machine interactions.
date: 2007
type: Other
type: NonPeerReviewed
format: text/html
identifier: http://cogprints.org/5612/1/New_Concepts_of_Dynamic_Marketing.doc
identifier:   Benchimol, M. Guy  (2007) New Concepts of Dynamic Marketing.     (Unpublished)  
relation: http://cogprints.org/5612/