?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=New+Concepts+of+Dynamic+Marketing&rft.creator=Benchimol%2C+M.+Guy&rft.subject=Human+Computer+Interaction&rft.description=Changes+in+economical+context+induces+new+ways+of+conceiving+marketing+and+therefore+a+new+approach+of+computer+use+especially+in+the+knowledge+management+field+and+collaborative+work.%0A%0AIt+involves+an+evolution+of+state+of+mind+in+the+organization+design%2C+relationships+between+stakeholders+and+management+of+the+value+chain.+%0A%0AThis+leads+to+the+concept+of+global+supply+which+is+a+quite+new+approach+of+satisfying+the+customers+needs+and+requires+new+computerized+functions+and+man-machine+interactions.&rft.date=2007&rft.type=Other&rft.type=NonPeerReviewed&rft.format=text%2Fhtml&rft.identifier=http%3A%2F%2Fcogprints.org%2F5612%2F1%2FNew_Concepts_of_Dynamic_Marketing.doc&rft.identifier=++Benchimol%2C+M.+Guy++(2007)+New+Concepts+of+Dynamic+Marketing.+++++(Unpublished)++&rft.relation=http%3A%2F%2Fcogprints.org%2F5612%2F