%A Hokky Situngkir %T The Ribbon of Love: Fuzzy-Ruled Agents in Artificial Societies %X The paper brings two motivations to the theoretical explorations of social analysis. The first is to enrich the agent based computational sociology by incorporating the fuzzy set theory in to the computational modeling. This is conducted by showing the importance to include the fuzziness into artificial agent?s considerations and her way acquiring and articulate information. This is continued with the second motives to bring the Darwinian sexual selection theory ? as it has been developed broadly in evolutionary psychology ? into the analysis of social system including cultural analysis and other broad aspects of sociological fields. The two was combined in one computational model construction showing the fuzziness of mating choice, and how to have computational tools to explain broad fields of social realms. The paper ends with some opened further computer program development. %D 2007 %K fuzzy set, agent-based model, artificial societies, social simulations, social theory, sexual selection. %I Bandung Fe Institute %L cogprints5509