creators_name: Ghirlanda, Stefano creators_name: Enquist, Magnus creators_name: Nakamaru, Mayuko type: journalp datestamp: 2006-12-12 lastmod: 2011-03-11 08:56:43 metadata_visibility: show title: Cultural evolution developing its own rules: The rise of conservatism and persuasion ispublished: pub subjects: bio-socio subjects: bio-evo subjects: evol-psy subjects: bio-theory subjects: soc-psy full_text_status: public keywords: cultural evolution, personality changes, tabula rasa abstract: In the human sciences, cultural evolution is often viewed as an autonomous process free of genetic influence. A question that follows is, If culture is not influenced by genes, can it take any path? Employing a simple mathematical model of cultural transmission in which individuals may copy each other's traits, we show that cultural evolution favors individuals who are weakly influenced by others and able to influence others. The model suggests that the cultural evolution of rules of cultural transmission tends to create populations that evolve rapidly toward conservatism, and that bias in cultural transmission may result purely from cultural dynamics. Freedom from genetic influence is not freedom to take any direction. date: 2006 date_type: published publication: Current Anthropology volume: 47 pagerange: 1027-1034 refereed: TRUE citation: Ghirlanda, Stefano and Enquist, Magnus and Nakamaru, Mayuko (2006) Cultural evolution developing its own rules: The rise of conservatism and persuasion. [Journal (Paginated)] document_url: http://cogprints.org/5296/1/ghirlanda_enquist_nakamaru06.pdf