?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Advertising+in+Duopoly+Market&rft.creator=Situngkir%2C+Hokky&rft.subject=Dynamical+Systems&rft.subject=Complexity+Theory&rft.subject=Sociobiology&rft.subject=Economics&rft.subject=Social+simulation&rft.subject=Social+Psychology&rft.description=The+paper+presents+the+dynamics+of+consumer+preferences+over+two+competing+products+acting+in+duopoly+market.+The+model+presented+compared+the+majority+and+minority+rules+as+well+as+the+modified+Snazjd+model+in+the+Von+Neumann+neighborhood.+We+showed+how+important+advertising+in+marketing+a+product+is.+We+show+that+advertising+should+also+consider+the+social+structure+simultaneously+with+the+content+of+the+advertisement+and+the+understanding+to+the+advertised+product.+Some+theoretical+explorations+are+discussed+regarding+to+size+of+the+market%2C+evaluation+of+effect+of+the+advertising%2C+the+types+of+the+advertised+products%2C+and+the+social+structure+of+which+the+product+is+marketed.+We+also+draw+some+illustrative+models+to+be++mproved+as+a+further+work.&rft.date=2006-11&rft.type=Departmental+Technical+Report&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F5263%2F1%2F2006f.pdf&rft.identifier=++Situngkir%2C+Hokky++(2006)+Advertising+in+Duopoly+Market.++%5BDepartmental+Technical+Report%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F5263%2F