?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Replications+and+Extensions+in+Marketing+%E2%80%93+Rarely+Published+But+Quite+Contrary&rft.creator=Hubbard%2C+Raymond&rft.creator=Armstrong%2C+J.+Scott&rft.subject=Behavioral+Analysis&rft.description=Replication+is+rare+in+marketing.+Of+1%2C120+papers+sampled+from+three+major+marketing+journals%2C+none+were+replications.+Only+1.8%25+of+the+papers+were+extensions%2C+and+they+consumed+1.1%25+of+the+journal+space.+On+average%2C+these+extensions+appeared+seven+years+after+the+original+study.+The+publication+rate+for+such+works+has+been+decreasing+since+the+1970s.+Published+extensions+typically+produced+results+that+conflicted+with+the+original+studies%3B+of+the+20+extensions+published%2C+12+conflicted+with+the+earlier+results%2C+and+only+3+provided+full+confirmation.+Published+replications+do+not+attract+as+many+citations+after+publication+as+do+the+original+studies%2C+even+when+the+results+fail+to+support+the+original+studies.&rft.date=1994&rft.type=Journal+(Paginated)&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F5199%2F1%2FReplications-and-Extensions-in-Marketing.pdf&rft.identifier=++Hubbard%2C+Raymond+and+Armstrong%2C+J.+Scott++(1994)+Replications+and+Extensions+in+Marketing+%E2%80%93+Rarely+Published+But+Quite+Contrary.++%5BJournal+(Paginated)%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F5199%2F