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abstract: Eighteen empirical studies from fourteen different researchers provide evidence that prepaid monetary incentives have a strong positive impact on the response rate in mail surveys. One of these studies is described here and an attempt is made to generalize from all eighteen about the relationship between size of incentives and reduction in nonresponse. These generalizations should be of value for the design of mail survey studies.
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  - http://marketing.wharton.upenn.edu/forecast/paperpdf/Monetary%20Incentives.pdf
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  - family: Armstrong
    given: J. Scott
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date: 1975
date_type: published
datestamp: 2006-10-05
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publication: Public Opinion Quarterly
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rev_number: 12
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status_changed: 2007-09-12 17:07:44
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  - behanal
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title: Monetary Incentives in Mail Surveys
type: journalp
userid: 214
volume: 39
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