--- abstract: 'Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man is usually a villain in novels; he is the butt of jokes; and respondents to surveys think poorly of him.' altloc: - http://marketing.wharton.upenn.edu/ideas/pdf/Armstrong2/Managers-Dilemma.pdf chapter: ~ commentary: ~ commref: ~ confdates: ~ conference: ~ confloc: ~ contact_email: ~ creators_id: [] creators_name: - family: Armstrong given: J. Scott honourific: '' lineage: '' date: 1978 date_type: published datestamp: 2006-10-05 department: ~ dir: disk0/00/00/51/94 edit_lock_since: ~ edit_lock_until: ~ edit_lock_user: ~ editors_id: [] editors_name: - family: Fisk given: G. honourific: '' lineage: '' - family: Arndt given: J. honourific: '' lineage: '' - family: Gronhaug given: K. honourific: '' lineage: '' eprint_status: archive eprintid: 5194 fileinfo: /style/images/fileicons/application_pdf.png;/5194/1/Managers%2DDilemma.pdf full_text_status: public importid: ~ institution: ~ isbn: ~ ispublished: pub issn: ~ item_issues_comment: [] item_issues_count: 0 item_issues_description: [] item_issues_id: [] item_issues_reported_by: [] item_issues_resolved_by: [] item_issues_status: [] item_issues_timestamp: [] item_issues_type: [] keywords: ~ lastmod: 2011-03-11 08:56:37 latitude: ~ longitude: ~ metadata_visibility: show note: ~ number: ~ pagerange: 78-89 pubdom: FALSE publication: 'Future Directions for Marketing,' publisher: Marketing Science Institute refereed: FALSE referencetext: |- Allvine, Fred C. and James M. Patterson (1972), Competition Ltd. – The Marketing of Gasoline. Bloomington: Indiana University Press. Armstrong, J. Scott (1976), “The Panalba Role Playing Case,” American Marketing Association Proceedings (August). Armstrong, J. Scott (1977), “Social Irresponsibility in Management, “ Journal of Business Research, 5, 185-213. Barksdale, Hiram C. and Bill Darden (1971), “Marketers’ Attitudes Toward the Marketing Concept,” Journal of Marketing, 35 (October), 29-36. Baumhart, Raymond C. (1968), Ethics in Business. New York: Holt, Rinehart and Winston. Berle, A. A., Jr. (1931), “Corporate Powers as Powers in Trust,” Harvard Law Review, 44, 1049-1074. Berle, A.A., Jr. (1932), “For Whom Corporate Managers Are Trustees,” Harvard Law Review, 45, 1365-1372. Berle, A.A., Jr. (1969), “Foreword,” in Edward S. Mason (ed.), The Corporation in Modern Society, New York: Atheneum. Berscheid, Ellen, D. Boye, and E. Walster (1968), “Retaliation as a Means of Restoring Equity,” Journal of Personality and Social Psychology, 10,. 370-376. Blumberg, Philip (19700, “Corporate Social Responsibility and the Social Crisis,” Boston University Law Review, 50 (Spring), 157-210. Brooks, John (1969), Business Adventures. New York: Bantam Books. Carlsmith, J. M. and A. E. Gross (1969), “Some Effects of Guilt on Compliance,” Journal of Personality and Social Psychology, 11, 232-239. Carroll, Archie G. (1975), “Management Ethics: A Post Watergate View,” Business Horizons, 18 (April), 75-80. Consumer Reports (1975), “Product Warranties: Congress Lends a Helping Hand,” March, 164-165. Dodd, E. Merrick, Jr. (1932), “For Whom Are Corporate Managers Trustees?” Harvard Law Review, 45, 1145-1163. Dodd, E. Merrick, Jr. (1935), “Is Effective Enforcement of the Fiduciary Duties of Corporate Managers Practicable?” University of Chicago Law Review, 2, 194 -207. Ehrlich, Howard J., James W. Rinehart and J. C. Howell (1962), “The Study of Role Conflict: Explorations in Methodology, “ Sociometry, 25, 85-97. Fellmeth, Robert C. (1970), The Interstate Commerce Commission. New York: Grossman. Goebel, John W. (1974), “The Legal Implications of Strict Liability for Marketing,” in Thomas V. Greer (ed.), Conceptual and Methodological Foundations of Marketing. Chicago: American Marketing Association. Greyser, Stephen A. and Steven L. Diamond (1974), “Business Is Adapting to Consumerism,” Harvard Business Review, 52 (September-October), 38ff. Heilbroner, Robert L. et al. (1972), In The Name of Profit. Garden City, NY: Doubleday. Jordan, William A. (1970), Airline Regulations in America: Effects and Imperfection. Baltimore: Johns Hopkins Press. Knoll, Edwin (1972), “The Education of Henry Durham,” The Progressive, January, 19-24. Lampman, Robert (1962), The Share of Top Wealth-Holders in National Wealth, 1922-1956. Princeton, NJ: Princeton University Press. Laski, Harold J. (1929), “The Dangers of Obedience,” Harper’s, 159, 1-10. Latane, Bibb and John M. Darley (1970), The Unresponsive Bystander: Why Doesn’t He Help? New York: Appleton-Century Crofts. Lerner, Melvin J. (1971), “Observer’s Evaluation of a Victim: Justice, Guilt and Veridical Perception,” Journal of Personality and Social Psychology, 20, 127-135. Lipsey, R. G. and L. Lancaster (1956-57), “The General Theory of Second Best,” Review of Economic Studies, 24, 11-32. Milgram, Stanley (1974), Obedience to Authority: An Experimental View. New York: Harper and Row. Mintz, Morton and Jerry S. Cohen (1971), American Inc. New York: Dial. Nader, Ralph, Peter Petkas and Kate Blackwell (1972), Whistle Blowing : The Report of the Conference on Professional Responsibility. New York: Grossman Publishing. Prosser, William L. (1971), Handbook of the Law of Torts. St. Paul, MN.: West Co. Rheingold, Paul D. (1971), “Problems in Multiple Party Litigation,” in Selma Arnold (ed.), Products Liability. (New York: Practicing Law Institute, p. 171. Sjöstrom, Henning and Robert Nilsson (1972), Thalidomide and the Power of the Drug Companies. Baltimore: Penguin Books. Tarbell, Ida M. (1904), The History of Standard Oil Compan.y(New York: McClure, Phillips Co. Woodside, Arch G. (1977), “Advertisers’ Willingness to Substantiate Their Claims,” Journal of Consumer Affairs (Summer), 135-143. Wright, John S. and Parks B. Dimsdale, Jr. (1974), Pioneers in Marketing: A Collection of 25 Biographies Who Contributed to the Growth of Marketing Thought and Action. Atlanta, GA: School of Business Administration, Georgia State University. relation_type: [] relation_uri: [] reportno: ~ rev_number: 12 series: ~ source: ~ status_changed: 2007-09-12 17:07:43 subjects: - behanal succeeds: ~ suggestions: ~ sword_depositor: ~ sword_slug: ~ thesistype: ~ title: 'The Manager’s Dilemma: Role Conflict in Marketing' type: bookchapter userid: 214 volume: ~