@misc{cogprints5183,
          volume = {21},
          number = {3},
           title = {Escalation Bias: Does It Extend to Marketing?},
          author = {J. Scott Armstrong and Nicole Coviello and Barbara Safranek},
            year = {1993},
           pages = {247--253},
         journal = {Journal of the Academy of Marketing Science},
             url = {http://cogprints.org/5183/},
        abstract = {Escalation bias implies that managers favor reinvestments in projects that are doing poorly over those doing well. We tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each situation was varied to reflect either a long-term or a short-term decision. Besides these four conditions, we conducted three replications. We found little evidence of escalation bias by 365 subjects in the seven experimental comparisons.}
}

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