?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Dynamics+Governing+Women's+Decision+on+Reproductive+Health+Matters%3A+Reflections+from+a+Qualitative+Study+in+Central+India%0A&rft.creator=Saha%2C+Somen&rft.subject=Online+Journal+of+Health+and+Allied+Sciences&rft.description=One+of+the+major+challenges+of+Reproductive+and+Child+Health+Programme+in+India+is+addressing+the+barriers+in+communication+and+improve+dialogue+between+diverse+stakeholders%2C+particularly+women+in+the+community.+Through+a+qualitative+study+conducted+in+one+of+the+rural+districts+of+India%2C+it+was+attempted+to+understand+the+factors+affecting+women's+decision-making+process.+It+is+observed+that+most+of+the+factors+are+affected+by+strong+intrinsic+environment+and+hence+it+becomes+important+for+programme+managers+to+understand+the+environment+first+in+order+to+design+an+acceptable+and+effective+communication+strategy.+In+this+study%2C+knowledge%2C+tradition%2C+stigma+and+accessibility+of+services+are+identified+as+the+key+primary+factors+affecting+decision+making+of+women+in+the+community%2C+particularly+on+their+health+related+issues.+These+in+turn+are+governed+by+various+supporting+factors.+Finally%2C+it+is+observed+that+communication+strategies+can+achieve+their+desired+objective+only+when+the+local+intrinsic+environment+is+taken+into+cognisance.&rft.publisher=Dr.+B.S.+Kakkilaya&rft.contributor=Kakkilaya+Bevinje%2C+Dr.+Srinivas&rft.date=2005-08&rft.type=Journal+(On-line%2FUnpaginated)&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F4555%2F1%2F2005-2-5.pdf&rft.identifier=++Saha%2C+Somen++(2005)+Dynamics+Governing+Women's+Decision+on+Reproductive+Health+Matters%3A+Reflections+from+a+Qualitative+Study+in+Central+India.++%5BJournal+(On-line%2FUnpaginated)%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F4555%2F