?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Driver+Distraction+by+Advertising%3A+Genuine+Risk+or+Urban+Myth%3F&rft.creator=Wallace%2C+Dr+Brendan&rft.subject=Psychophysics&rft.description=Drivers+operate+in+an+increasingly+complex+visual+environment%2Cand+yet+there+has+been+little+recent+research+on%0Athe+effects+this+might+have+on+driving+ability+and+accident%0Arates.+This+paper+is+based+on+research+carried+out+for+the%0AScottish+Executive%E2%80%99s+Central+Research+Unit+on+the+subject%0Aof+external-to-vehicle+driver+distraction.+A+literature%0Areview%2Fmeta-analysis+was+carried+out+with+a+view+to%0Aanswering+the+following+questions%3A+is+there+a+serious+risk%0Ato+safe+driving+caused+by+features+in+the+external+environment%2C+and+if+there+is%2C+what+can+be+done+about+it%3F+Review+of+the+existing+literature+suggests+that%2C+although+the+subject+is+under-researched%2C+there+is+evidence+that+in+some+cases+overcomplex+visual+fields+can+distract+drivers+and+that+it+is+unlikely+that+existing+guidelines+and+legislation+adequately+regulate+this.+Theoretical+explanations+for+the+phenomenon+are+offered+and+areas+for+future+research+highlighted.+likely+to+be+distracting%3F+Contemporary+advertisements%2C+forexample%2C+are+increasingly+eye-catching%2C+provocative+and+%E2%80%98explicit%E2%80%99.+Does+this+have+an+effect+on+driving+capability%2C+and+if%0Aso%2C+what+can+we+do+about+it%3F%0A&rft.publisher=Thomas+Telford&rft.contributor=Hodgkinson%2C+Dr+DH&rft.date=2003-09&rft.type=Journal+(Paginated)&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F3307%2F1%2Fdriverdistractionarticle.pdf&rft.identifier=++Wallace%2C+Dr+Brendan++(2003)+Driver+Distraction+by+Advertising%3A+Genuine+Risk+or+Urban+Myth%3F++%5BJournal+(Paginated)%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F3307%2F