TY - GEN N1 - In Press, SOCIAL COGNITION. ID - cogprints3272 UR - http://cogprints.org/3272/ A1 - Eichstaedt, Dr Jan A1 - Silvia, Dr Paul J. TI - Noticing the self: Implicit assessment of self-focused attention using word recognition latencies Y1 - 2003/// N2 - Self-focused attention is difficult to measure. Two studies developed an implicit measure of self-focus based on word recognition latencies. Self-focused attention activates self-content, so self-focused people should recognize self-relevant words more quickly. Study 1 measured individual-differences in self-focused attention. People scoring high in private self-consciousness recognized self-relevant words more quickly. Study 2 manipulated objective self-awareness with a writing task. People who wrote about distinctive self-aspects (high self-awareness) recognized self-relevant words more quickly compared to people who wrote about a neutral topic (low self-awareness) and people who did no writing (control). The discussion considers implications for future research on self-focused attention. AV - public KW - self-awareness KW - self-focused attention KW - implicit assessment KW - word recognition ER -