%A Dr Siu L. Chow %J Behavioral and Brain Sciences %T Iconic memory of icon? %X The objectives of the present commentary are to show that (1) one important theoretical property of iconic memory is inconsistent with a retinotopic icon, (2) data difficult for the notion of an icon do not necessarily challenge the notion of an iconic store, (3) the iconic store, as a theoretical mechanism, is an ecologically valid one, and (4) the rationale of experimentation is such that the experimental task need not mimic the phenomenon being studied. %N 2 %K Iconic memory, ecological validity, informational persistence %P 313-315 %V 10 %D 1987 %L cogprints2956