?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Evolution+of+Semantic+Memory+and+Spreading+Activation&rft.creator=Markovitch%2C+J.++S.&rft.subject=Semantics&rft.subject=Perceptual+Cognitive+Psychology&rft.subject=Evolutionary+Psychology&rft.description=The+purpose+of+this+paper+is+to+demonstrate+that+it+is+possible+to+deduce+the+structure+of+human+semantic+memory+by+mathematically+analyzing+the+environment+which+through+evolution+has+shaped+it.++The+theory+arrived+at+is+similar+to+the+spreading-activation+theories+of+Quillian%2C+and+Collins+and+Loftus%2C+but+it+contrasts+with+the+above+in+that+it+involves+a+rigidly+restricted+activation+that+employs+two+distinct+types+of+linking+and+three+distinct+types+of+intersection+search.++These+three+types+of+intersection+are+then+used+to+explain+the+facilitation+of+lexical+decisions%2C+the+nature+of+polysemy%2C+riddles%2C+several+production+experiments+by+Loftus%2C+as+well+as+the+effect+of+word+order+on+meaning+and+paired-associate+learning.&rft.date=1981-11&rft.type=Preprint&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F2907%2F1%2FTheEvolutionOfSemanticMemory2.pdf&rft.identifier=++Markovitch%2C+J.+S.++(1981)+The+Evolution+of+Semantic+Memory+and+Spreading+Activation.++%5BPreprint%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F2907%2F