Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

Ale Ebrahim, Nader and Ahmed, Shamsuddin and Taha, Zahari (2009) Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process. [Journal (Paginated)]

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In today’s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the popular Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual teams, Stage-Gate system finally presents a modified Stage-Gate system to cope up with the changing needs. It also provides the guidelines for the successful implementation of virtual teams in new product development.

Item Type:Journal (Paginated)
Additional Information:ALE EBRAHIM, N., AHMED, S. & TAHA, Z. 2009. Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process. African Journal of Marketing Management, 1, 211-219.
Keywords:Modified stage-gate system, virtual product development, conceptual model
Subjects:Computer Science > Human Computer Interaction
JOURNALS > Issues in Informing Science and Information Technology
JOURNALS > Journal of Information Technology Education
Electronic Publishing > Peer Review
ID Code:7700
Deposited By: Ale Ebrahim, Nader
Deposited On:10 Nov 2011 23:39
Last Modified:10 Nov 2011 23:39


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