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Internal Consistency and Reliability of the Networked Minds Measure of Social Presence

Harms, Professor Chad and Biocca, Professor Frank (2004) Internal Consistency and Reliability of the Networked Minds Measure of Social Presence. [Conference Paper]

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Abstract

This study sought to develop and test a measure of social presence. Based on review of current definitions and measures, a synthesis of the theoretical construct that meets the criteria and dimensions [1] is proposed for a broad successful measure of social presence. An experiment was conducted to test the internal consistency and criterion validity of the measures as determined by theory, specifically the ability of the measure to distinguish levels of social presence that almost all theories suggest exist between (1) face-to-face interaction and mediated interaction, and (2) different levels of mediated interaction.

Item Type:Conference Paper
Keywords:social presence, measurement
Subjects:Computer Science > Human Computer Interaction
ID Code:7026
Deposited By:Biocca, Dr. Frank
Deposited On:18 Oct 2010 12:07
Last Modified:11 Mar 2011 08:57

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