Cogprints
Login | Create Account

Unintelligible Management Research and Academic Prestige

Armstrong, J. Scott (1980) Unintelligible Management Research and Academic Prestige. [Journal (Paginated)]

Full text available as:

[img]
Preview
PDF
27Kb

Abstract

Modest support was found for the "Dr. Fox Phenomenon": Management scientists gain prestige by unintelligible writing. A positive correlation (+0.7) was found between the prestige of 10 management journals and their "fog indices" (reading difficulty). Furthermore, 32 faculty members were asked to rate the prestige of four passages from management journals. The content of the passages was held constant while readability was varied. Those passages that were more difficult to read were rated higher in research competence.

Item Type:Journal (Paginated)
Subjects:Psychology > Behavioral Analysis
ID Code:5203
Deposited By:Armstrong, J. Scott
Deposited On:05 Oct 2006
Last Modified:12 Sep 2007 18:07

References in Article

Select the SEEK icon to attempt to find the referenced article. If it does not appear to be in cogprints you will be forwarded to the paracite service. Poorly formated references will probably not work.

Armstrong, J. Scott, 1979, "Unintelligible Research and Academic Prestige: Further Adventures of Dr. Fox," Working Paper Number 79-015, Department of Marketing, Wharton School, University of Pennsylvania, Philadelphia, Pa. 19104.

Armstrong, J. Scott, 1975, "Monetary Incentives in Mail Surveys," Public Opinion Quarterly 39, pp. 111-t 16.

Armstrong, J. Scott, 1978, Long-Range Forecasting: From Crystal Ball to Computer. Wiley-Interscience, New York.

Cort, Stanton G. and Dominguez, Luis V., 1977, "Cross-Shopping and Retail Growth," Journal of Marketing Research 14, pp. 187-192.

Flesch, R., 1948, "A New Readability Yardstick," Journal of Applied Psychology 32, pp. 221-235.

Kotler, Philip and Connor, Richard A., Sr., 1977, "Marketing Professional Services," Journal of Marketing 41, pp. 71-76.

Loveland, John et al., 1973, "An Analysis of the Readability of Selected Management Journals,"

Academy of Management Journal 16, pp. 522-524.

Mahoney, Michael J., 1976, Scientist as Subject: The Psychological Imperative, Ballinger, Cambridge, Mass.

Naftulin, Donald H., Ware, J.E., Jr., and Donnelly, F. A., 1973, "The Doctor Fox Lecture: A Paradigm of Educational Seduction," Journal of Medical Education 48, pp. 630-635.

Parkan, Celik, and Warren, E. H., Jr., 1978, "Optimal Reneging Decisions in a G/M/1 Queue," Decision Sciences, 9, pp. 107-119.

Powers, R. D., Sumner, W.A., and Kearl, B.E., 1958, "A Recalculation of Four Adult Readibility Formulas," Journal of Educational Psychology 49, pp. 99-105.

Selltiz, Claire, Jahoda, M., Deutsch, M., and Cook, S. W., 1965, Research Methods in Social Relations. Holt, Rinehart and Winston, New York.

Siegel, Sidney, 1956, Nonparametric Statistics, McGraw-Hill, New York.

Siegfried, John J., 1970, "A First Lesson in Econometrics," Journal of Political Economy 78, pp.

1378-1379.

Strunk, William, Jr.. and White, E. B., 1972, The Elements of Style, Macmillan, New York.

Uhl, Norman and Eisenberg, Terry, 1970, "Predicting Shrinkage in the Multiple Correlation Coefficient," Educational and Psychological Measurement 30, pp. 487-489.

Williams, R. G., and Ware, J. E., 1976, "Validity of Student Ratings of Instruction Under Different Incentive Conditions: A Further Study of the Dr. Fox Effect," Journal of Educational Psychology 68, pp. 48-56.

Metadata

Repository Staff Only: item control page

Cogprints is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.