Introduction:
This article is a critique of:
The "Green" and "Gold" Roads to Open Access:
The Case for Mixing and Matching
Jean-Claude
Guédon
Serials Review 30(4) 2004
http://dx.doi.org/10.1016/j.serrev.2004.09.005
Open Access (OA) means: free online access to all peer-reviewed journal articles.
Jean-Claude Guedon (J-CG) argues against the efficacy of author self-archiving of peer-reviewed journal articles -- the "Green" road to OA -- on the grounds (1) that far too few authors self-archive, (2) that self-archiving can only generate incomplete and inconvenient access, and (3) that maximizing access and impact is the wrong reason for seeking OA (and only favors elite authors). J-CG suggests instead that the right reason for seeking OA is so as to reform the journal publishing system by converting it to OA ("Gold") publishing (in which the online version of all articles is free to all users). He proposes converting to Gold by "mixing and matching" Green and Gold as follows:
First, self-archive dissertations (not published, peer-reviewed journal articles). Second, identify and tag how those dissertations have been evaluated and reviewed. Third, self-archive unrefereed preprints (not published, peer-reviewed journal articles). Fourth, develop new mechanisms for evaluating and reviewing those unrefereed preprints, at multiple levels. The result will be OA Publishing (Gold).
I reply that this is not mixing and matching but merely imagining: a rather vague conjecture eculation about how to convert to 100% Gold, involving no real Green at all along the way, because Green is the self-archiving of published, peer-reviewed articles, not just dissertations and preprints.
I argue that rather than yet another 10 years of speculation
http://www.infotoday.com/IT/oct04/poynder.shtml
what is actually needed (and imminent) is for OA
self-archiving to be mandated by research funders and institutions so
that the
self-archiving of published, peer-reviewed articles (Green)
can be
fast-forwarded to 100% OA. The direct purpose of OA is to maximize
research access
and impact, not to reform journal publishing; and OA's direct benefits
are not just for
elite authors but for all researchers, for their institutions, for
their funders,
for the tax-payers who fund their funders, and for the progress and
productivity
of research itself.
There is a complementarity between the Green and Gold strategies for reaching 100% OA today, just as there is a complementarity between access to the OA and non-OA versions of the same non-OA articles today. Whether 100% Green OA will or will not eventually lead to 100% Gold, however, is a hypothetical question that is best deferred until we have first reached 100% OA, which is a direct, practical, reachable and far more urgent immediate goal -- and the optimal, inevitable and natural outcome for research in the PostGutenberg Galaxy.
All highlighted quotes are from J-CG's article:
Recent
discussions on Open Access (OA) have tended to
treat OA journals and self-archiving as two distinct routes.
From the day it was coined in 2001 by the
Budapest Open Access
Initiative (BOAI),
http://www.soros.org/openaccess/read.shtml
'Open Access' has always
been defined as free online access, reachable by two distinct routes,
BOAI-1,
OA
self-archiving ("Green") and BOAI-2, OA journals ("Gold"):
To achieve open access
to scholarly journal literature, we
recommend two complementary strategies.
I. Self-Archiving: First,
scholars need the tools and assistance to deposit their refereed
journal
articles in open electronic archives, a practice commonly called,
self-archiving. When these archives conform to standards created by the
Open
Archives Initiative, then search engines and other tools can treat the
separate
archives as one. Users then need not know which archives exist or where
they
are located in order to find and make use of their contents.
II.
Open-access Journals: Second, scholars need the means to launch a new
generation of journals committed to open access, and to help existing
journals
that elect to make the transition to open access. Because journal
articles
should be disseminated as widely as possible, these new journals will
no longer
invoke copyright to restrict access to and use of the material they
publish.
Instead they will use copyright and other tools to ensure permanent
open access
to all the articles they publish. Because price is a barrier to access,
these
new journals will not charge subscription or access fees, and will turn
to
other methods for covering their expenses. There are many alternative
sources
of funds for this purpose, including the foundations and governments
that fund
research, the universities and laboratories that employ researchers,
endowments
set up by discipline or institution, friends of the cause of open
access,
profits from the sale of add-ons to the basic texts, funds freed up by
the
demise or cancellation of journals charging traditional subscription or
access
fees, or even contributions from the researchers themselves. There is
no need
to favor one of these solutions over the others for all disciplines or
nations,
and no need to stop looking for other, creative alternatives.
Open
access to peer-reviewed journal literature is the goal. Self-archiving
(I.) and
a new generation of open-access journals (II.) are the ways to attain
this
goal.
Some
supporters of self-archiving even suggest that
[self-archiving]
alone can bring about full Open Access to the world's scientific
literature.
OA's focus is only on peer-reviewed journal articles -- 2.5 million
annual
articles in 24,000 peer-reviewed scholarly and scientific journals --
not on "the
world's scientific literature" in its entirety [i.e., not books,
magazines]).
(1) To self-archive one's own article is to
provide Open
Access (OA) to one's own article. Every author can do this, for every
one of
his articles. If/when every author does this, for each of the annual
2.5
million articles, we have, by definition, 'full Open Access' (Green).
(2) By the same token, if/when every publisher
of each of
the 24,000 journals converts to OA publishing, we have, by definition,
'full Open Access'
(Gold).
The rest is simply a question of probability:
Is it more
probable that all or most journals will convert to OA, or that all or
most of
their authors will self-archive their articles? Which faces more
obstacles,
costs, delay, uncertainty, risk? Which requires more steps? Which can
be facilitated by university
and research-funder OA mandates? Which is already within immediate
reach?
In
this paper, it is argued that each route actually
corresponds to a phase in the movement toward Open Access; that the
mere fact
of self-archiving is not enough; that providing some branding ability
to the
repositories is needed.
The mere fact of self-archiving is not enough
for what?
Would 100% self-archiving not correspond to 100% OA (just as 100% OA
journals
would)?
And as we are talking about the self-archiving of peer-reviewed,
published journal
articles, why is there a need for "branding"? Branding what? The
journal articles?
But those are already branded -- with the name of the journal
that published them.
What is missing and needed is not branding but Open Access
to those journal
articles!
(J-CG's preoccupation with branding will turn out to be a consequence
of the fact
that he is not proposing a way to make current journal articles OA, but
a way to
replace current journals altogether.)
However,
doing so will eventually bring about the
creation of overlay (or database) journals. The two roads, therefore,
will
merge to create a mature OA landscape.
It is very easy to imagine how OA journals (and indeed non-OA journals)
might one
day evolve into mere "overlays" on their OA articles, which are all
self-archived
in OA Archives by their authors. The OA
journal could provide the peer-review service, and certify its outcome
with the
'brand', namely, its journal-name.
http://www.ecs.soton.ac.uk/~harnad/Tp/resolution.htm#4.2
But right now, this is merely a speculation about what could possibly
happen, some
day.
Today, only 5% of journals are OA journals, providing
5% OA, and 15% OA is provided by author-self-archiving
of articles published in non-OA
journals. And 0.01% of journals (whether OA or non-OA) are 'overlay
journals.'
What is accordingly needed today is 100% OA --
not
'branding', nor conjectures about how journals might somehow, some day,
evolve
into 'overlay' journals.
The notion that the self-archiving of
published, "branded" journal articles to
make them OA is somehow not "full OA" -- because it lacks "branding"
and
awaits "overlay journals" -- represents a rather profound
misunderstanding of
both self-archiving and OA.
And what is certain is that the notion that the
self-archiving of published, 'branded' journal articles to make them OA
is
somehow not 'full OA' -- because it lacks 'branding' and awaits
'overlay
journals' -- represents a profound misunderstanding of both
self-archiving and
OA.
Historically,
Open Access (OA) emerged largely as a
reaction to the fast increasing prices of scholarly and scientific
journals.
Historically, the journal pricing/affordability problem drew attention to the
access/impact problem, but OA itself certainly was not a reaction to
the
journal pricing/affordability problem. The first ones to provide OA
(long before
'OA' was defined, and long before OA journals existed) were researchers
themselves, self-archiving their articles as a reaction to the new
possibilities opened up by the Internet. Two prominent early cases of
OA self-archiving are well known
-- physics (300,000 papers to date) http://arxiv.org/
and computer science (500,000 papers to date) http://citeseer.ist.psu.edu/cs
--
but in fact there is now evidence that a good deal of self-archiving
has been
going on for at least a decade now in just about all disciplines:
http://citebase.eprints.org/isi_study/
http://www.crsc.uqam.ca/lab/chawki/ch.htm
All this OA self-archiving has been going on as a natural reaction to
the
access/impact problem by researchers -- most of them not even aware of
the
pricing/affordability problem, although there is a causal connection,
of course. (If the online version of all journals were
affordable to all research institutions, then there would be no
access/impact
problem, and hence no need for OA self-archiving.) But it is not true
that OA
self-archiving emerged as a reaction to the fast increasing prices of
scholarly
and scientific journals. It emerged as a reaction to the obvious
potential of the Web to maximize the
access to and the impact of research findings.
researcher's work.
The
concern, first expressed by librarians, was that the
high prices of journals obviously limited access by economic means.
Gradually,
the question has evolved, and issues of access have been increasingly
distinguished from issues of costs (or affordability).
Librarians were the first to draw attention to the
pricing/affordability problem,
but the access/impact problem was already felt by researchers, and they
were
already doing something about it, on their own initiative, thanks to
the advent of
the Net and Web.
(It was in fact the library community that
implicitly
mixed up the affordability and access problems, especially in the OA
context,
and these are lately now beginning to be unmixed, at last.)
In
parallel, Open Access has been increasingly focusing
on articles, beside journals. A number of reasons have contributed to
this
gradual shift: scientists as readers tend to pay more attention to
articles;
Users have always focused on articles, not journals. The OA movement
has been
increasingly re-focusing on article self-archiving, having
temporarily forgotten
it. The research (author) community has not only not forgotten article
self-archiving, but has been doing it, not only in parallel with the OA
movement,
but well before it, and with no explicit focus on journal
affordability. It just
has not been doing enough of it yet.
digital
publishing maintains the journal titles mainly
for branding reasons,
It is very difficult to put a comprehensible
construal on
the foregoing sentence:
Digital publishing'? What sort of entity is
that?
(Journal publishers? They publish both paper and online editions of
their
journals.)
Maintaining journal titles for branding
reasons? What does that
mean? Journals publish journals, and their journals have names,
and
their authors and users recognise those names and their associated
track records
(and impact factors), and use them in deciding which journal to publish
in and
which journal-articles to read. The service provided by the journal
includes
peer review, publishing (online and on-paper), dissemination, and (to
an
extent) archiving (of the online version).
What has this to do with the proposition that
"digital publishing maintains the
journal titles mainly for branding reasons"? (This is in fact the first
sign of a
speculation that J-CG will be making later in his paper, about a
hypothetical day
when journals will become mere "overlays" of some kind.)
What has this to do with the proposition that
'digital
publishing maintains the journal titles mainly for branding reasons'?
This
sounds like another speculation about the hypothetical day when
journals may
become merely 'overlays' of some kind.
but
the bundling strategies used by several major
publishers tend to rest about equally on number of titles and number of
articles; the very dynamics of the "Open Access" movement, as we
shall see, have also contributed to give greater prominence to the
article as a
unit.
Researchers focus on access to articles because
it is
articles that they write, publish, read, use and cite. This has next to
nothing
to do with publishers' bundling strategies. Nor does OA.
"Open
Access" became a movement after a meeting
was convened in Budapest in December 2001 by the Information Program of
the
Open Society Institute. That meeting witnessed a vigorous debate about
definitions, tactics, and strategies,1 and out of this discussion
emerged two
approaches which have become familiar to all observers, friends, or
foes.
First,
existing journals
find a way to transform themselves into Open Access publications, or
new Open
Access journals are created. Second, authors and/or institutions
"self-archive" published peer review articles or a combination that
then becomes the equivalent of published, peer-reviewed articles.
(There is a minor historical error here: OA publication (BOAI-2,
"Gold") was not
the first of the BOAI routes to OA but the second. OA self-archiving of
articles
published in non-OA journals (BOAI-1, "Green") was the first.)
The
first strategy amounts to a reform of the existing
publication system. It fundamentally relies on journals as its basic
unit, and
it simply aims at converting or creating the largest possible number of
Open
Access journals.
Both OA self-archiving and OA journal
publishing
(and indeed, OA itself, and the definition of OA) 'fundamentally rel[y]
on
journals as [their] basic unit' because it is the articles in
peer-reviewed
journals that are the target literature of the OA movement.
It is true, however, that only BOAI-2, OA journal publication (Gold),
aims at a
reform of the existing publication system. BOAI-1, OA self-archiving
(Green), is
neutral about that. It aims only at OA.
BioMed
Central, a commercial operation, has played a
crucial pioneer role in this context. More recently, it has been joined
by the
nonprofit Public Library of Science (PloS). This strategy obviously
threatens
the "reader-pays" business plan2 and therefore immediately faces the
issue of financial viability, with the result that spirited
debates have been
generated, largely centered on the viability of the "author pays"3
model used by BioMed Central and the Public Library of Science.
Unfortunately, these spirited debates, centered
on the viability of OA Publishing
(BOAI-2, Gold), have been both perceived and portrayed as debates on
the viability
of OA itself, at a considerable cost in lost time and lost OA (for
having all but forgotten about
BOAI-1, OA self-archiving, Green).
There has been a plus side to this
disproportionate focus
on OA publishing: it has drawn a good deal of attention to OA,
especially among
those who are more interested in economic problems and iniquities. But
I am not
sure that this plus altogether compensates for the minus, which is that
this
disproportionate focus on OA publishing has not generated very much OA.
Instead, it has drawn attention and energy away from OA self-archiving,
which
has the immediate potential to generate 100% OA virtually overnight,
institutional OA archives being incomparably cheaper, faster and easier
to
create than OA journals. During all that 'spirited debate' about the
viability
of the 'author pays' model we could instead have been informing authors
that
they themselves can provide this OA they purport to want and need so
much -- by
simply self-archiving their own published articles.
But perhaps the spirited debate on the
viability of
BOAI-2 was needed for everyone to come to realize in the end
that it is BOAI-1 that is in
the
immediate position to provide 100% OA, and hence needs to be mandated
by
research institutions and funders.
In
other parts of the world, a number of research
councils or academies supported by governmental, public, funds have
also begun
transforming their journals into Open Access publications.4 In such
cases, the
issue of financial viability simply rests on the will of governments to
support
scientific publishing-a point that varies very much with each country
and
circumstances.
All these new and converted OA journals are
valuable and
welcome, but their numbers and the rate of increase of their numbers
has to be
realistically noted : About 5% of journals are OA ('Gold')
journals today
(1400/24,000). In contrast, about 93% of journals are 'Green' -- i.e.,
they have
given their authors the Green light to self-archive their articles if
they
wish. The rate of increase in the number of Green journals has been
incomparably
faster than the rate of increase in the number of Gold journals in the
past few
years.
The amount of OA (15%) generated via self-archiving has also been three
times as
great as the amount of OA generated via OA publishing (5%);
(although direct measures have not yet been made) it is likely that the
rate of
growth of OA via OA self-archiving is also considerably higher than the
rate of
growth of OA via OA publishing -- for obvious reasons that have already
been
mentioned: It is far easier and cheaper to create and fill an
institutional OA
Archive than to create and fill an OA journal. Moreover, there is a
considerable financial risk for an established journal in converting to
the OA
cost-recovery model, which has not
yet been tested long enough to know whether it is sustainable and
scaleable.
So whereas all new and converted OA journals
are welcome,
it makes no sense to keep waiting for or focusing on them as the main
source of
OA. The real under-utilized resource is OA self-archiving --
underutilized even
though it already provides three times as much OA as OA journals and is
probably growing faster too: because OA self-archiving is already in a
position
to provide immediate 100% OA, if only it is given more of our time,
attention
and energy.
It is unrealistic to imagine that the reason the number of new and converted gold
journals is not growing faster is that governments are not willing to subsidize
them! It is not clear whether governments should even want to subsidize them, at
this point, when OA is already reachable without any need for subsidy, via
self-archiving, and researchers are simply not yet ready to perform the few
keystrokes required to reach for it (even for the 93% of their articles published in
green journals) despite being alleged to want and need OA, despite being willing (in
their tens of thousands!) to perform the keystrokes to demand it from their
publishers --
http://www.ecs.soton.ac.uk/~harnad/Hypermail/Amsci/3061.html -- and
despite the fact that the benefits of OA itself are intended mainly for researchers
and research.
http://romeo.eprints.org/stats.php
If government intervention is needed on behalf
of OA,
surely it is needed in order to induce their researchers to provide the
OA that
is already within their reach to provide, rather than to subsidize
journals to
do it for them.
While
in the United States, such governmental
intervention may sometimes seem problematic, especially from the
perspective of
the publishing business, in other parts of the world, this is accepted
and
practiced as a matter of course. However, what is at stake in all
countries is
how to integrate the publication costs within the research costs, given
that
the latter are largely supported by public money (including the United
States,
this time).
If OA is a desirable enough thing, and
reachable,
government should certainly intervene to see that it is reached, if it
can.
Making government funding available to pay the costs of publishing in
OA
journals is fine, but that cannot generate much immediate OA (5%). In
contrast,
mandating self-archiving can generate 93% immediate OA at the very
least! Hence
it is not clear why we keep indulging in this 'spirited debate' on
governments
subsidizing OA publishing costs when governments could be generating at
least
93% immediate OA by simply mandating self-archiving (for
government-funded
research).
And that is exactly what the US and UK
self-archiving
mandates have proposed to do: http://www.eprints.org/signup/sign.php
Deceptively
simple to describe - hence its rhetorical
seduction - the "self-archiving" strategy appears much more
complicated and subtle when approached conceptually.
I will try to show that self-archiving is
exactly as
simple as it purports to be, and that what confuses the picture is
merely the
unnecessary complications introduced by speculating (gratuitously) about the need for
reforming the
publishing system (instead of concentrating on the non-speculative need
for
providing OA).
[OA
self-archiving] both relies on, and forgets about,
journals.
As will now be demonstrated, it is not OA
self-archiving
that forgets that OA self-archiving is the self-archiving of
peer-reviewed
articles published
in non-OA journals: Rather, it is those who speculate about the
ultimate need
for a conversion to OA publishing who keep forgetting that OA
self-archiving is
the self-archiving of peer-reviewed articles published in non-OA
journals.
Generally
speaking, [self-archiving] rests on the
preeminence of the article
as fundamental unit. From this perspective, journals matter only to
differentiate between peer-reviewed articles and non-peer-reviewed
publications
and to provide symbolic value:
Symbolic value?
Consider how much simpler and more straight-forward it is to state this
theory-independently: Today, most
of the 2.5 million articles published in the world's 24,000 peer
reviewed
journals are inaccessible to many of their potential users because they
cannot
afford access. If the articles are made accessible free online (by
self-archiving them), this problem is solved.
I need not theorize about why users want to use peer-reviewed journal
articles. I
can take that as a rather obvious premise. Yes, users want the
peer-reviewed articles
(and the journal's name tells them which ones those are); and peer
review
itself provides the 'value' they seek in an expert-vetted literature
rather
than an unfiltered free-for-all. There is no need to debate the value
of peer
review in an OA context: One of the premises of the OA movement is that OA is about
access to the
peer-reviewed journal literature, not access to something else. So
peer-review
and the journal-names come with the territory. The only problem to
solve is access. And
Open Access solves that. And self-archiving is
by far the fastest and surest way to provide immediate OA.
No further theorizing, or complicating, is
needed: We
have peer-reviewed journal articles, but we don't have Open Access to
them.
Self-archiving them provides that access. End of story. The rest is
merely
speculation (needless speculation, needless complication) needlessly
delaying
OA.
If
I archive an article published in Cell, it still
benefits from the Cell branding effect. Therefore, journals contribute
to the
impact of individual articles by their prestige - a dimension generally
associated with the notion of "impact factor."
But what is the point being made here? Of
course my purpose in self-archiving my
Cell article (Cell is a Green journal, by the way) is to
add to (1) the impact I
already get from having successfully published it in Cell
and thereby successfully
reached those potential users who can afford access to Cell,
(2) the further
impact that I would otherwise have lost, from all those would-be users
who cannot
read, use and cite my Cell article because they (their
institutions, actually)
cannot afford to access it
Why all this theorizing about 'branding'
effects? Cell is the name
('brand') of the journal. Cell has built up, across the years, a
track-record for
selectively publishing articles of a certain quality level (by
applying, across
the years, peer-review standards of a certain quality level). So the
reason
authors prefer to publish their articles in Cell (rather than a lower-quality journal, or
no journal
at all) is to meet, and show they meet, Cell's established quality-standards. And the
reason
users prefer to use articles published in Cell (rather than a lower-quality journal, or
no journal
at all) is because they prefer to devote their limited reading time to
reading
-- and to risk their limited research time in using and trying to build
upon -- articles
published in Cell
(rather than a
lower-quality journal, or no journal at all).
Nothing changes with self-archiving, except
that access,
and hence impact, are maximized -- for the same articles, in the same
journals.
As
becomes obvious from these remarks, journals are
useful mainly to the researcher-as-author; the author-as-reader, on the
other
hand, cares mainly about articles and pays attention to journals only
to the
extent that they may help guide his/her reading choices.
"Self-archiving" consequently proceeds in parallel to, and largely
independently from, journals. It acts "as a supplement to toll
access" and not as a substitute.5
I cannot follow this argument, and I suspect that one must be in the
grip of some
theory in order to see any point here: The journal,
which provides the peer-review and certifies its outcome as having met
its
established quality standards, performs exactly the same kind of
function for both
the author and the user! It tags the work as having met a known quality
standard. The author chooses in which journal to (try to) publish his
article
on the basis of the journal's quality track-record, and the user
chooses which
article to read and use on the basis of the journal's quality
track-record.
Hence the self-archived version of the article
is
precisely as described above: a supplement
to the toll-access version, for those who cannot afford to access it,
not a substitute for
it (for those who can). This is only unsettling for someone who is
in thrall to a theory to the effect that what researchers really want
and need is a substitute!
This is just one step away from declaring that OA
itself is not in fact enough: What we really want and need is OA
publishing.
And that would come rather close to undermining the entire case for OA,
making
it a mere accessory to a hypothesis about the optimal publishing
system, rather than an end in itself.
('Not enough for what?' one is inclined to ask?
Was Open
Access meant to provide Open Access or something else -- like a
solution to the
pricing/affordability problem, perhaps? and/or a reform of journal
publishing? The right reply is: Hypotheses non Fingo! Open
Access was meant to provide Open
Access!)
Finally,
and seen from the perspective of
"self-archiving," journals might become (negatively) relevant again
only when and if they implement policies that make "self-archiving"
difficult or even impossible.
I am not sure what is meant here, but I suspect it is something like:
"If Green journals had not
become Green, or if they changed their minds"? This is again a
counterfactual
speculation. One can of course counter-speculate that if publishers had
not given
self-archiving the Green light, authors could have, and would have,
self-archived
anyway. Fifteen percent had been doing it already, some since the early
'90s. But
I think it is far more sensible (and more productive of OA) to leave
off
speculating and counter-speculating and instead get to work actually
generating
the OA that is within reach.
Speculation just invites counter-speculation,
and one can
counter-speculate as well as the speculators can speculate, if one
must: If
publishers had not given self-archiving the Green light, authors could
have,
and would have, self-archived anyway. (Fifteen percent had been doing
it
already, some since the early '90s.)
As to publishers changing their minds about
giving
self-archiving the Green light: It was difficult enough, in the light
of the
demonstrated benefits that self-archiving confers on both authors and
users
http://opcit.eprints.org/oacitation-biblio.html
(i.e., on researchers and research), for publishers not to give
it the
Green light today (and 93% have done so already) http://romeo.eprints.org/publishers.html
. As OA grows (and is mandated) it will only become more
difficult not to give it the
Green light, let alone try to
withdraw the Green light :
http://www.eprints.org/self-faq/#32.Poisoned
In
summary, "self-archiving" is a strategy that
has been designed by researchers and for researchers, with little
interest for
any other player involved in scientific publishing.
But really, isn't the content of the 24,000 peer-reviewed research
journals -- the
annual 2.5 million articles -- mostly research conducted and reported
by
researchers for users (mostly again researchers) who wish to use, apply
and
cite it? Other 'players' do play a role in this too. (Publishers add
value;
librarians provide valuable service.) But doesn't the purpose of Open
Access to
this research output concern mainly its providers and users (including
their
institutions and funders), rather than other 'players'?
[Self-archiving]
simply aims at improving the research impact of
established scientists and little else.
This is dead wrong (and startlingly so!). The
purpose of
self-archiving is to maximize every user's access and every
author's impact! Why on earth
would one imagine that the benefits of
OA would be reserved for 'established scientists' alone? If anything,
maximizing impact and access stands to benefit less-established
researchers
even more than more-established ones!
If
[self-archiving] should help (or hurt) other categories or people,
so be it, but it is neither its concern nor its worry. It is a
tough-minded
vision, narrowly focused on scientific communication. Supporters of
this vision
are essentially interested in only one thing: extracting every ounce of
impact
a published article may hope to claim.
And the above is a rather tough verdict -- but
without
giving even a clue of a clue as to who would be hurt by maximizing access and impact through
OA
self-archiving!
Having pointed out that all authors and users
benefit,
who are the 'players' who lose? Publishers? There is no evidence of
that, just
speculation (for which there is equally plausible counter-speculation
that the
system can adapt naturally if the need should ever arise). Librarians?
How? In
not providing them with a solution to the pricing/affordability
problem? But we
cannot solve all problems at once. World hunger continues too, and is
more
pressing. Moreover, one would think that library budgetary problems
could only
become less
pressing, not more-so, in a 100% self-archiving world, where the
supplementary OA version is available to all as a safety-net.
"Green"
and "Gold" Open Access: Are
They in Competition?
Various
Internet lists (e.g., Liblicense-L discussion
list or American Scientist Open Access Forum) have been the site of
vigorous
discussions about the two strategies identified in the original
Budapest
meeting and now regularly labeled as the "Green" and the
"Gold" roads to Open Access. This colorful vocabulary emerged in a
study led in the United Kingdom under the name of Rights Metadata for
Open
Archiving (RoMEO) and now located within another project called
Securing a
Hybrid Environment for Research Preservation and Access (SHERPA).6
Essentially,
"Gold" refers to Open Access journals; Green refers to publishers
that allow some form of article "self-archiving."
Sometimes
shades of Green have been carefully
distinguished: Pale Green limits "self-archiving" to preprints only,
dotted, or some form of mitigated; Green limits "self-archiving" to
postprints; and solid Green is reserved for publishers allowing both
preprint
and postprint "self-archiving." Publishers that allow no form of
"self-archiving" are often described as Gray publishers (personally,
I would have expected red but perhaps I am too influenced by traffic
lights to
the point of confusing "Gold" with orange).
Whatever
the perspective adopted, the "Gold"
and "Green" strategies are generally treated as parallel approaches
by both sides, and little attention has been paid to the ways in which
they might
relate to one another.
The reason little attention is paid to how
Green and Gold
might
relate and interact is that this calls for speculation, and the
non-speculative
facts are in far more urgent need of action. We need to promote both OA
self-archiving and OA journal publishing (but in proportion to their
capacities
to deliver immediate OA, which are currently about 95 to 5,
respectively).
One can speculate on the possible, eventual
interaction
between Green and Gold (and I confess I too have in the past done so),
but speculating is not an optimal
use of time when OA has been within reach for a decade http://www.arl.org/scomm/subversive/toc.html
that we have instead spent mostly speculating!
http://www.ecs.soton.ac.uk/~harnad/Tp/resolution.htm
When
perchance their relationship is addressed, it is
tangentially and mainly in the suggestion that they might be in some
form of
competition. This has been particularly true of the "Green" side.
This requires some corrective context: What has
actually
happened is that the Gold side has for several years been receiving
most of the
attention, even though Gold can only deliver 5% immediate OA, and even
though
proponents of Gold tend to completely ignore the Green option -- to the
point of
speaking about and arguing for OA as if OA were synonymous with OA
publishing!
It is in this context -- but particularly because Green has the
(unexploited and overlooked)
power to generate immediate 95% OA that it has become necessary for the
advocates of Green to compete for attention with the proponents of
Gold!
Competing for attention has required pointing out quite explicitly that
devoting more attention and energy to Gold than to Green, instead of in
proportion to their respective power to deliver immediate OA, is in
fact
disserving the interests of OA (because it is!).
Treating
the "Green" and "Gold"
approaches as separate and in competition, explicitly or implicitly, is
not
useful; worse, it is potentially divisive and could ultimately weaken
the Open
Access movement.
The two approaches are in competition for
whatever time,
resources and energy we have to devote to OA. So far, that time,
resources and
energy have not been invested in Green and Gold in proportion to their
respective capacity for providing a return on the investments -- i.e.,
their capacity for delivering immediate OA. That is not useful
(for OA); and efforts to redistribute the available time, resources and
energy
stand to benefit OA.
What could weaken the OA movement is failure to
make progress toward OA, or needlessly heading in an inertial direction
that
can deliver far less OA than the alternative direction. I think the
evidence
and arguments for the respective probabilities and powers of Green
and
Gold
need to be pointed out, rather
than suppressed in an effort to preserve an ecumenism (and
one-sidedness) that
is far from optimal for OA.
Far
from being essentially separate and in a potential
state of competition for resources, I shall argue in this paper that
the
"Gold" and "Green" approaches can actually support each
other, and ought to. Rather
than favoring one approach exclusively at the expense of the other,
Open Access
promoters should design better strategies by making use of both
approaches
simultaneously. Only in this way can Open Access become a reality
within a not
too distant future. This is the challenge for this paper.
That sounds constructive, but it does seem to
imply that
the status quo is that Green is being favored at the expense of Gold,
whereas the
reality is quite
the reverse: that Gold has been vastly favored at the expense of
Green, for several years now! And Green is currently working to
readjust the
overall energy investment so it is more in proportion with each
approach's
immediate capacity to deliver OA.
Two
very recent events help understand this issue and
they have also provided an interesting backdrop to this whole question.
For
one, the appearance of "Scientific Publications Free for All," the
Science and Technology Committee of the UK House of Commons7
immediately gave
rise to a number of important comments and reactions. Less openly, but
quite
significantly nonetheless, the House Appropriation Committee in the
United
States, in its recommendations for the 2005 National Institutes of
Health (NIH)
budget, included language about the need for Open Access. That very
language is
reverberating within supporters as well as within publisher
associations even
as I write these lines.8 Together, they give fascinating insights into
the ways
in which Open Access is actually progressing.
The
"Green" side has claimed to be particularly
pleased with the UK Commons Select Committee Report, and it has
certainly taken
advantage of its publication to clamor its preference for
"self-archiving."
Its
summary of the UK Commons Select Committee has been
presented in a way that Stevan Harnad, its most representative
spokesperson,
calls an "order of concreteness." This "order" really
corresponds to the hierarchic scale of objectives favored by the
"self-archiving" side. He summarizes the report's recommendations as
follows:
1.
Mandate author-institution self-archiving of all
UK-funded research output (and fund and support the practice, as needed)
2.
Fund author-institution costs of publishing in OA
journals.
3.
Encourage the transition to OA publishing and study it
further.9
This
reaction to the British Report also praises the
members of the Select Committee for "getting it," as many would say
colloquially. "Getting it" in this case really means that, according
to the "Green" side, the Select Committee put the accent exactly
where it should, namely, at the first point cited above; it also claims
that
the report has placed other possible characteristics of Open Access in
a
hierarchically inferior position. For the "self-archiving" side ˆ la
Harnad, point one is all that Open Access really needs-a thesis he has
constantly supported for about a decade now. He particularly
praises the fact that this report's
specific recommendation to Parliament
is the only "mandatory" recommendation (hopefully
this is not an oxymoron) while points two and three are presented as
recommending recommendations (hopefully this is not a tautology). In
short, the
Report vindicates his own position, or so he claims.
So far, despite the needless irony, this is a
correct
summary of what I said.
(What is omitted is only the fact that the
actual outcome
of the report is very different from the language with which the
inquiry was
launched: The original Call for submitted evidence was 100% biased
toward Gold,
making no mention of Green whatsoever: http://www.ecs.soton.ac.uk/~harnad/Temp/UKSTC.htm It took 'Open Access' to mean
'Open Access Publishing,' and called for evidence to be submitted on
the
question of the need to reform the publishing system. It must be noted
[with no
irony] that this original position would be far more congenial to J-CG
-- and
his own theory about what the problem is and what the solution needs to
be --
than was the actual outcome, which was to recommend mandating Green and
to merely encourage and fund further experimentation with Gold.
This was indeed a
surprising turn of events; it was clearly a result of the committee's
evaluation of the actual evidence submitted in response to its Call,
rather than just a re-assertion of its original terms; and it may
represent a historical turning point in the fortunes of both Green and
OA!)
Why
is the "mandating" part so crucial? To
answer this, a fairly long detour is needed. Let us begin by a precise
outline
of the "Green" argument:
1.
Librarians initially blew the whistle on the fact that
something was amiss in scientific communication when they began
observing steep
increases in the prices of journals.
The following summary is largely correct. I
note here
only that whereas librarians blew the whistle, researchers were already
doing
something about it, as of the advent of the Internet: they were already
self-archiving.
2.
They should be thanked for that, but alas, this
particular angle of analysis also favored a certain degree of confusion
between
access and affordability.
3.
While affordability has been the traditional,
library-based, route to access, access can be analytically
distinguished from
affordability.10
4.
In other words, access can be treated entirely
separately from science publishing and its economic characteristics.
This is
the road that researchers (as distinguished from librarians) ought to
follow.
5.
If researchers carefully train their sights on the
issue of access and nothing else, they can issue themselves the
following
challenges: How can one provide free access to refereed articles that
are
locked up behind a price barrier in the published, refereed, journals
and that
are owned by the publishers of these journals? How can this goal be
achieved
without relying on having them bought up by a proxy organization such
as a
library?
6.
The solution to this problem begins with technology:
Without digital versions of the articles and the Internet, the problem
would
have no practical solution. However, technology is only a necessary
condition
for the existence of a solution. Beyond the technology, human agency is
also
needed: Authors (mainly) are asked to "self-archive" their articles.
7.
The point for authors is not to engage in some sort of
civil disobedience, for example, by breaching intellectual property
laws.
Instead, one must either obtain permission to "self-archive" or find
loopholes in intellectual property laws (and possibly journal
policies). If
explicit permission to "self-archive" is not available, one can still
"self-archive" the article as submitted first to the publishing
journal and then in a separate file "self-archive" the corrigenda
that transform the submitted version into the actually published
version.
8.
More recently, a number of publishers have simply
decided to allow authors to "self-archive" either preprints or
postprints or both. The willing or "Green" publishers (all shades of
Green conflated) control around 85% of the (surveyed11) scientific
titles
published in the world.12 The somewhat complicated maneuvers associated
with
point seven above are mentioned as little as possible. They remain
necessary,
however, for the Pale "Green" publishers who accept only the
archiving of preprints.13
So
far, so good! However, the issue becomes more
contentious when the "self-archiving" side extends the argument to
include the "Gold" road. It does so as follows:
9.
The other possible approach to Open Access is through
the publishing of Open Access journals (the "Gold" road).
10.
A survey of the present situation reveals that Open
Access journals cover around 5% of the titles (or number of articles)
at best.
It also shows a slower growth than the number of articles accessible in
open
repositories.
11.
The reason for this is that the "Gold" road
is costly, risky, and inefficient.14
12.
Consequently, anyone genuinely interested in Open
Access should recognize that supporting the "Gold" road is a somewhat
ineffective effort at best.15 At worst, it delays success by diverting
resources to an inferior strategy,16 thus intimating that the
two roads, in actuality,
compete for rare resources and that money should be diverted to the
"Gold" road only in proportion to its (very limited) usefulness.
J-CG's summary 1-12 above is largely accurate.
I would
add only that it is not so much the funding
that needs to be more rationally distributed to the two roads to OA but
rather
our time, attention and action.
It is the Golden road that needs a lot of money (to create and support
new OA
journals, to fund author-institution OA publication charges, to
encourage
non-OA journals to convert to OA). The Green road hardly requires any
money at
all: Creating an institutional archive is extremely cheap (about a
$1000 linux
server, a couple of days of sysad start-up-time, and a couple of hours
a month
maintenance time -- plus the few dozen additional keystrokes per paper
it takes
to self-archive the paper (over and above the keystrokes it takes to
write it and
submit it for publication): http://www.arl.org/sparc/pubs/enews/aug01.html#6
). Hence the resource the Green road competes for is not money,
but
action: authors need to perform those keystrokes, and their
institutions and
funders need to adopt policies that mandate that they do so (for their
own good
-- if OA is indeed the desideratum it is purported to be!).
So money is a red herring. What Green (and OA)
needs is
less rumination on Gold and its financing, and the long-term future of
publishing, and more action on Green and the immediate future of OA
(and
access, and impact).
Although
this argument appears watertight, it is
pragmatically flawed. The problem with the self-archiving argument is
that,
until now at least, its results are unimpressive.
OA self-archiving's results to date are indeed
unimpressive. I don't disagree at
all -- but compared to what?
Certainly not compared to the results of OA publishing, since OA self-archiving has generated 3
times as
much OA as has OA publishing and is probably growing much faster too.
Green is only unimpressive relative to its own immediate potential
for generating
OA, which is at least 93%, compared to Gold's 5%. In that respect,
it can be said
that Gold, at 5%, is much closer to its full immediate growth
potential, whereas
Green, at 15%, is not. But surely the remedy for that is to devote more
time,
attention and energy to exploiting Green's full immediate potential!
That is what
the impending self-archiving mandates will do. In the meanwhile,
however, it would
help if (1) less time and attention were devoted exclusively to Gold,
as if OA
publishing and OA were the same thing, and if (2) the Gold option were
always
balanced by pointing out the Green option too.
(Green has for several years now adopted the
unified OA
provision strategy: 'If there is a suitable Gold journal for your
paper,
publish it there; if not, publish it in a Green journal and
self-archive it.'
Just taking that step, of fairly presenting the two options at all
times, would
go a long way toward redressing the imbalance between Gold and Green.)
The
reason is relatively simple to identify: The
"self-archiving" side describes its own strategy as a smooth, yet
anarchic, way to Open Access. Beyond the fact that smoothness and
anarchy do
not couple easily, we are going to see that it creates documentary
lacunae that
are fatal to the whole project.
(1) The fact that OA self-archiving grows
anarchically,
article by article, means that it is uncertain whether and when 100% of
a
particular journal is 100% OA. If journal OA instead grew in an
all-or-none
way, journal by journal, it would be easier to decide when and where to
cancel.
(2) Self-archiving creates 'documentary
lacunae'? A more
theory-neutral way to describe it is as filling lacunae (with OA)!
As
a result, librarians looking for credible
alternatives, understandably, have not been convinced.
Librarians are looking for credible alternatives to what? and for the
sake of
what? Journal affordability?
But researchers do not and will not provide OA to their articles
for the sake of journal affordability -- though they just might possibly
do it for the sake of
maximizing the usage and impact of their articles. And researchers are
the ones
who need to be convinced, not librarians, as researchers are the only
ones who
can provide OA to their articles (whether by publishing them in a Gold
journal
or by publishing them in a Green journal and self-archiving them.)
Yet
[librarians] often are the ones left with the duty of
organizing institutional repositories.
The duty of organizing institutional repositories? All that needs to be
done with
institutional OA archives is to set them up (and sysads do that -- see
above). Then the only
remaining "duty" is to fill them -- and only researchers can do
that (though
librarians can certainly help!): http://eprints.st-andrews.ac.uk/proxy_archive.html
http://www.eprints.org/self-faq/#libraries-do
More
important still, a majority of scientists have not
been swayed either.
Not just more
important: most
important. Indeed
the problem of 'swaying' researchers to provide the OA that they are
purported
to want and need so much is the only
real challenge for OA. And it is already clear what will meet that
challenge: (1) Empirical evidence of
the OA impact advantage
http://opcit.eprints.org/oacitation-biblio.html
plus (2) an OA self-archiving mandate on the part of researchers?
institutions and
research funders to ensure that advantage is taken of that advantage --
by
naturally extending their existing "publish or perish" mandate to
"publish and
self-archive" (so as to maximize the access to, and the usage and
impact of, your
articles): http://www.eprints.org/signup/sign.php
And we already know from a recent survey that just as they currently
comply with
their "publish or perish" mandate, most researchers report they will not
self-archive if it is not mandated, but they will
self-archive -- and self-archive
willingly -- if ever it is mandated by their institutions or
funders:
http://www.ingentaselect.com/rpsv/cw/alpsp/09531513/v17n3/s7/.
Before
examining in more details why this is the case,
let us revisit the issue of the relative importance of the two roads.
This is
important because, it seems to me, the
situation is often portrayed in somewhat disingenuous
terms. For example, the number of articles published in "Gold"
journals (5%) - and these are actual numbers of Open Access articles -
is often
contrasted with the total number of articles published under "Green"
titles (85% or more), without any mention of the fact that a majority
of those
are not actually and presently available in Open Access repositories.
On the contrary, it is always stated very
explicitly (including in an
article co-appearing in the very same issue as J-CG's article!)
http://www.ecs.soton.ac.uk/~harnad/Temp/impact.html
that whereas 93% of journals are Green, only 20% of
articles are OA, 15% of them OA via self-archiving! This fact is not
being
concealed, it is being trumpeted,
in order to point out that if researchers really want and need OA and
its
benefits in terms of access and impact as much as they are described
(by OA
advocates of both the Green and Gold hue) as wanting and needing it,
then it is
up to researchers to provide it -- particularly where they have even
been given
their publisher's Green light to go ahead and do so!
But it is clear that just as far fewer researchers would publish
anything at all
(despite the advantages of publishing -- advantages that researchers
presumably
want and need) if it were not for their institutions' and research
funders'
"publish or perish" mandate to do so, so researchers will likewise not
self-archive until their institutions and research funders make their
employment,
salary and research funding conditional on their doing so.
(Institutions and
funders already do this implicitly, in making researchers' employment,
salary and
research funding conditional not only on publication, but on the impact
of
publication. Since OA maximizes impact, this implicit causal connection
and
contingency now simply needs to be formalized explicitly.)
The
reality is more modest. Harnad himself is more
careful and generally speaks in terms of percentage of articles
available to
self-archiving; however, the direct quantitative comparison between
"Gold" and "Green" is often implied, intimated, suggested,
connoted, or whatever, in many of the discussions on Open Access.
Harnad
himself, when he faces
this issue squarely, estimates the ratio between the "Green" archived
articles and the "Gold" articles to be roughly three to one in favor
of the former17-a result that, if real, is far from insignificant, but
quite
different from the 5:85% ratio.
This apparent inconsistency is very easily
resolved: The
Green/Gold ratio for actual
OA is 3/1.
The Green/Gold ratio for potential
(immediate) OA is 95/5.
This
said, a more fundamental problem remains: Why are
repositories not growing at the rapid pace one could hope for.18 This
is the
topic of the next section.
The answer is exactly the same as if the
question had
been 'Why are publications
not growing at
the rapid pace one could hope for?' -- asked before the era of 'publish
or
perish': Because it needs to be mandated, for researchers' own good
(and for
the good of research itself).
But, to put this in context, there is no
special question
for OA self-archiving: Although 5% of journals are OA, many of them are
still
short on submissions. (Some BioMed Central
journals publish only 5 articles per year.) So
it is true of both Green and Gold that
researchers are not yet taking full advantage of their potential. A
critical
difference, however, is that one can
mandate OA self-archiving but one cannot mandate OA publishing -- for that would
be to abrogate the author's
right to choose which journal is most suitable for his paper (and that
would
most definitely meet with stout resistance from researchers!). Nor can
one
mandate that non-OA publishers become OA publishers. Researchers'
institutions
and funders can only mandate OA self-archiving -- or, as I have
proposed, more
ecumenically: they can mandate OA provision, where OA can be provided either by publishing in an OA journal if a
suitable one
exists (Gold), or
otherwise by (OAA)
publishing in a suitable non-OA journal and self-archiving the article
(Green).
Open
Access vs. Accessibility: A Potential Source of
Confusion
Intuitively,
the advantages of Open Access appear
obvious: Better access should enhance more reading, and more reading
should
enhance more citations so that any right-thinking scientist ought to
respond
positively to such strong incitations. Spontaneously, he should rush
and
"self-archive." No mandating should even be needed. The reality,
however, is a little different. Even defenders of "self-archiving"
have had to admit this:
Institutional
archives are being created, but need to be
filled more quickly, by authors, with research journal papers.
Attracting
authors and their papers requires evidence of services that will
improve the
visibility and impact of their works.19
Correct, and we are gathering and disseminating
the
requisite evidence:
http://citebase.eprints.org/isi_study/
http://www.crsc.uqam.ca/lab/chawki/ch.htm
However, as noted, this evidence, and the
probability of
enhanced usage and impact to which they attest, are still not enough to
induce
a high or fast enough rate of OA-provision, just as the probability of
the
usage and impact that will result from publishing at all are not enough
to
induce publishing: The incentive to provide OA, like the incentive to
publish,
must be made explicit, as being among the formal conditions for
employment,
promotion and research funding, much the way both publishing and
research
impact are already among the conditions for employment, promotion and
research
funding.
By
"evidence of services," the authors of this
declaration presumably mean that the increased visibility and impact
brought
about by Open Access need to be made ... well ... more visible. Is
it just a question of
advocacy, or are there other factors come into play that make most
scientists
neglect the impact advantages linked with "self-archiving"?
It is a question of information and advocacy,
but also of
the need for measures to overcome researcher inertia.
Let
us begin with the question of impact. Impact, let us
remember, is generally measured by the total number of times a given
article is
cited from the moment of its publication.20 Discipline-based studies
have now
confirmed what common sense suggests. Open Access does create more
opportunities
for more downloads and more "reads"; these parameters, in turn,
correlate positively with more citations. The first notable study in
this
regard was Steve Lawrence's article, which appeared in 2001 and which,
thanks
to the number of times it has been quoted, has itself enjoyed quite an
impact.21 Lawrence concludes his study in the following manner:
Free
online availability facilitates access in multiple
ways ... To maximize impact, minimize redundancy, and speed scientific
progress, authors and publishers should aim to make research easy to
access.
Note
in passing that Lawrence quietly moves from
"free online availability" to "research easy to access."
The two are not quite equivalent. The
difference, as I am going to argue, amounts to a
crucial distinction that must be drawn between Open Access and
accessibility.
This distinction -- which sounds here like a distinction between accessibility and
accessibility -- will turn out to be a distinction between accessibility and
ease-of-access. Accessibility is a necessary precondition for ease-of-access, and
inaccessibility is what OA is concerned to remedy; no amount of increase in the
ease-of-access to the accessible will remedy the inaccessibility of the
inaccessible.
Since
the appearance of Lawrence's article, several other
studies dealing with astrophysics, mathematics, or computer science
have also
underscored the impact advantage of articles placed in Open Access
repositories.22 What emerges from these subject-based studies is that,
all
things being equal, Open Access articles do present a significant
impact
advantage over toll-gated articles. Impact coefficients of two to five
have
been mentioned, which is indeed impressive.
These
results, I believe, should be broadly accepted and
I strongly suspect that more studies will continue to bolster this
important
claim. However, we must also remember the "all things being equal"
clause and once again carefully distinguish access from accessibility.
The task
now is to define "accessibility" as precisely as possible.
We
generally oppose toll-gated access, i.e., access
conditional upon sufficient financial resources, to Open Access
situations;
however, in practice a
research scientist enjoys what amounts to "Open Access" to everything
in his/her library
I don't think it is at all useful or instructive to speak of licensed
institutional online access as "Open Access." OA means online access
free for
all and not only for those whose institutions have paid for the access.
No
institution can afford licensed online access to all 24,000 journals;
hence OA
is always for the sake of what is not
accessible to any given institution because it cannot afford paid access. It
does not
help, in this regard, to speak of what is accessible to an institution online via
licensed access as
being OA. That simply muddies
the waters.
-
hopefully this [licensed access] is a significant
fraction of the scientific literature. That is, after all, why
libraries exist
in the first place. How significant a fraction? This varies with each
library
and its financial resources, but Open Access it is, and thanks to the
library.
OA is accordingly needed for that equally
significant
fraction of the journal literature that any institution cannot afford.
As
a result, and from the users' perspective, genuinely
"Open Access articles" actually compete with other documents that,
although very costly, appear nevertheless to be in Open Access as well.
I cannot follow this at all. Where is the
competition? If
a given article is accessible to a user via licensed access and is also
accessible free via OA (a self-archived version), what is competing
with what, for what?
The article benefits from all the usage it gets, in both versions. What
is the
problem here? (I think J-CG is implicitly thinking of OA journals
competing
with non-OA journals here, but what we are speaking of is self-archived
versions of non-OA journal articles, and the notion of 'competition'
simply
makes no sense in that case.)
In
effect, the end user, the scientist-as-reader, is
being subsidized and thus benefits from a situation of artificial (and
partial)
Open Access.
I don't understand why this is being put in
this rather tortuous
way: The article is accessible to some of its potential users for a fee
(the
institutional license toll), and to the rest of its potential users for
free
(OA); that's all there is to it. From the user's standpoint, I can
access some articles for (institutional) fee
(toll), others (sometimes the same article) for free (OA).
What is the fuss about here? What is clarified
by
referring to ordinary toll-access (whether institutional subscription,
site-license, or pay-per-view) as 'subsidized' access, and by referring
to
institutional toll-access as 'artificial' or 'partial' OA? That
licensed
access is being
"subsidized: by institutional tolls. And what OA is about is what
the
institution cannot afford to subsidize through institutional tolls.
Obviously,
this greatly distorts the market conditions
and it artificially allows toll-gated articles better to compete with
Open
Access articles
None of this makes any sense! What has the
market to do
with this? And what is competing with what? Articles compete with each
other
for usage and impact, and the articles that can only be accessed via
tolls lose
to the articles that can also be accessed toll-free (i.e., are OA). The
OA
advantage is between articles, not between non-OA and OA versions of
the same
article. The comparison is always non-OA versus OA within the same
journal and
year, where OA includes the impact of both the non-OA version and the
OA (self-archived)
version of each OA article.
If one treats this straightforward access/impact metric as a
pseudo-economic
variable, the picture is simply confused, not clarified. (I suspect
that here too
J-CG is implicitly thinking about the competition between OA (Gold) and
non-OA
journals, not noticing that this does not make sense for the Green case
of either
(1) competition between OA and non-OA articles in the same non-OA
journal, or (2)
"competition" between the OA (self-archived) and non-OA versions of the
same
article!)
-
an ironic point that was obviously misunderstood by the
drafters of the recent open letter to Dr. E. Zerhouni when they
complained
about undue governmental intrusion in the private sector.23 Without
governmental intrusion (in the form of support for libraries which
produce the
conditions for subsidized readers), the whole business plan of most
scientific
publishers would simply collapse. In the present, distorted, market
conditions,
the competition between Open Access articles and toll-gated articles
simply
cannot be played out on the plane of price comparison; if it is to be
played
out at all, it will be on the plane of accessibility and value.
I have no idea why all this economic theorizing
is
obtruded into what -- without it -- was a rather simple,
straightforward
phenomenon: Toll access alone allows less access, usage and impact than
free
online access (OA). That's all there is to it; the rest is just gratuitous hermeneutics.
Accessibility
Let
us start with accessibility. It is more complex than
a mere opposition between open and toll-gated access. For example, it
can
involve the ease, including psychological ease, with which a reader
both
retrieves information and navigates in it. If Reed-Elsevier prefers
flat rate,
bundling approaches to pay-per-view tactics, it is to enhance the
accessibility
of its products, not their access. If price is an issue, a concern,
each time
an article is accessed, use is inherently deterred because the reader
is
inhibited by constantly thinking about costs. As a result,
accessibility may
actually decrease while access remains constant.
Compare: "accessibility can decrease while access remains constant"
with (my
gloss): "ease-of-access may decrease while accessibility [i.e.,
possibility-of-access] remains constant."
'ease-of-access
may decrease while accessibility
[i.e., possibility-of-access] remains constant.'
Articles, whether published by Elsevier or
anyone else,
are more accessible, and have higher usage and impact, if there is a
free
online version of them, in addition to the toll-access version. That is
all
there is to it, and that is all that is meant by accessibility: Toll access versions are accessible
only to those
users whose institutions can pay the tolls. OA versions are accessible
to
everyone.
'Bundling' concerns ease-of-access, not accessibility; and if/when there is
enough OA
content (and not the mere 20% there is now), then that can be bundled
too. And
Firefox can make a back-end that -- like http://paracite.eprints.org/ but automatically and silently --
performs an OA version of any search being done on a bundled
toll-access
database, as well as seeking an OA version of any hits yielded by the
toll-access search.
J-CG is simply underestimating the power of this medium on account of its not yet having been more fully mobilized (s